For over 150 years, Maison Gabriel Coulet has passionately preserved the art of Roquefort-making. Today, this rich heritage is proudly showcased through the new packaging of our 100g PDO Roquefort slices, designed to highlight the authenticity and values that have made Maison Gabriel Coulet renowned.
A design that tells our story
This new packaging celebrates the cheesemaking expertise that has been passed down through generations of the Coulet family. Through a refreshed and modern visual identity, it reflects Maison Gabriel Coulet’s daily commitment to crafting exceptional PDO Roquefort, matured in the natural caves of Roquefort-sur-Soulzon.
Showcasing French expertise
The quality of Gabriel Coulet PDO Roquefort is deeply rooted in its unique terroir. The new packaging proudly emphasizes its French origin and production, reaffirming Maison Gabriel Coulet’s dedication to a unique know-how that is recognized and protected under the PDO Roquefort designation.
An immersive journey into the natural caves through a QR Code
A major new feature of this packaging is the QR code integrated directly onto the pack. By scanning it, consumers can enjoy an immersive virtual tour of natural ageing caves and discover the secrets behind the production of Gabriel Coulet PDO Roquefort. This unique experience offers a deeper insight into the world of Maison Gabriel Coulet and the craftsmanship of the men and women who keep this tradition alive.
A fresh new look, the same commitment to quality, and now a gateway to the caves where excellence is born!
